Apple announced a new app called TV, and they announced new MacBook Pros. The TV app does not surprise me. The new MacBooks look pretty nice overall (with some caveats), and didn’t really have anything we didn’t expect. It was an “okay” announcement, and about what we have come to expect from Apple today.
There were two reports on Re/Code about Twitter, and they would seem to be at odds with each other. One talks about the upcoming layoffs, the other about how Wall Street is reacting positively to Twitter’s recent earnings. Coupled with this was the announcement that Vine, Twitter’s short-form video service, is shutting down, which likely result in a stock price bump. So why is bad news also good news? Well, it depends on where you sit and what you are looking at.
Apparently, Disney is rumoured to be looking at buying Twitter. Some of the analysis is mixed on this idea. Many seem to think this is about Disney using Twitter as a distribution platform. But those making the claim are, from what I’ve seen, in no way qualified to make that statement, and don’t really know what they are talking about.
Okay, so I ranted about the flawed logic about the missing headphone jack, attacking the most common comparisons (floppy drives, optical drives, Ethernet). But there is another that I expect to be brought up, and that was the iPhone itself. There were features absent that some considered essential, and that absence didn’t hold it back. But there were reasons why those weren’t as big a deal.
One of the controversial elements of the iPhone 7 is the lack of an analog headphone jack. Phil Schiller claimed it takes “courage” to omit it in the product announcement (as well as offering arguments that are specious at best). Others have tried to draw parallels to previous Apple products that dropped common features or technologies. Is this truly a case of courage, or is Apple just being foolhardy?
Today’s Apple presentation was, at times, excruciating to watch. Between uneven styles, stilted delivery and a bizarre commitment to the “cast of thousands” approach, we had a presentation that completely lacked the flow and polish of those in the past. Can we expect this trend of worse and worse presentations to continue? Will they attempt to achieve some new low in dull, boring, chaotic or almost nonsensical?