Ten years ago, Steve Jobs announced a new product called the iPhone. After publicly denying Apple was working on a phone, he demonstrated a device that would help to reshape how we view personal computing. The iPhone doesn’t deserve all the credit. Android played a critical part, and was released around the same time. But the world of computing, mobile or otherwise, has a clear boundary in the year 2007.
I watched the WWDC 2017 Keynote this morning, and it was a combination of “well, that’s not a surprise” and “hmm, now that’s something to consider”. At least I didn’t find myself wondering when it was going to end, although it was clear they were rushing through some parts to have enough time for some of the more expansive elements.
A recent Re/code piece tries to explore the motives behind Amazon’s physical bookstores. The author tries to make several assertions that the Amazon spokesperson refutes as the primary motive. Maybe, just maybe, Amazon is doing this simply because they can?
Since I’m in “let’s review some stuff I have” mode, it’s time to capture some brief thoughts on some of the other Apple devices I use on a regular basis. I broke down and bought a Magic Trackpad 2 and Magic Mouse 2. I’ve also been using the largest iPad Pro for over a year now, and I have what is now a Series 1 Apple Watch. As always, I’ve developed opinions (apparently it’s a thing I do).
Okay, so after talking about how I wasn’t sure about a new MacBook Pro, I decided to pull the trigger and get one. While the decision was based somewhat on logic, some of it was certainly based on impulse. I won’t pretend it was an entirely rational decision.
Some may have noticed that my LinkedIn profile changed, indicating I am an “Aspiring Game Designer”. Well, I’ve upgraded that a little: I’m now a Game Builder, and I have co-founded a new company called Vintrock Studios Ltd. with Jonathan Kohl. We’re still working on getting vintrock.com into some semblance of shape (and talking to graphic designers to get a logo and such). But Jonathan and I are going to try our hand at a game for iOS. I won’t say much about it yet, but we’ve made some good progress, and our goal is to have it available this spring. A new chapter for at least the next year, and possibly beyond. We’ll see how it goes. No matter what, at least it will be fun!
Tim Cook has tried to reassure everyone that there will be “great” new desktops from Apple. The big question, of course, is what will those desktops be? Apple has focused more and more on portable computing, and desktops have been largely neglected. The MacBook has become their mainstay in the PC world. So what can we expect? I don’t know, but I am allowed to guess (and I’m allowed to be wrong, too).