New Marketing Jobs In Apple?

Today’s Apple announcement was marred by an absolutely atrocious streaming experience. Sure, the products were cool (and I’ll cover some initial thoughts on those), but the fact that Apple couldn’t get the live stream to work until more than halfway into the presentation was an embarrassment. Don’t be surprised to see Apple recruiting for new positions in the media group, and I would suggest that the two internal candidates for the head marketing job not get their hopes up.

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Are Multiple Apps Bad?

With Facebook’s official switch to requiring Messenger for Facebook messages, there has been plenty of backlash. Some of the arguments against it, though, are specious. Many certainly have merit. But not everyone has a problem with it. For example, me.

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Any Surprises At WWDC 2014 Keynote?

The keynote for WWDC 2014 came and went yesterday (had to watch it last night, given I was travelling on business all day Monday). Despite all manner of bold predictions, absolutely nothing really earthshattering happened. Apple didn’t change anything all that radically. They didn’t invent any new categories of product or service. Basically, what we got are what appears to be reasonable software upgrades.

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Apple and Beats: Now What?

So the Beats/Apple deal is official (and at a slightly lower price than originally expected). Now, of course, the next question comes up: what next? Specifically, how does this deal potentially impact Pandora and Spotify? Both are the biggest players in the streaming music space. Conventional thinking is that Spotify is under the biggest threat, but that conventional thinking also appears to be making conventional assumptions about how the threat will appear. Just having more money won’t make Beats Music a threat to Spotify. And thinking Apple/Beats isn’t, or won’t be , a direct competitor to Pandora? Well, that’s dangerous and limiting as well.

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Why Would Apple Want Beats?

Rumours started swirling yesterday that Apple was in talks to buy Beats. The supposed price tag is somewhere around $3.2 billion. All manner of speculation has arisen as to why Apple would want Beats, and why they would pay that kind of price for them. Almost all of the discussion has focused on Beat’s rather modest streaming service, which should’t be overlooked. But perhaps there is a bigger thing going on here.

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Is Apple Really The Next Sony?

A recent piece on Forbes outlines 5 reasons why the author believes Apple could be the next Sony. The ideas are interesting, and conceptually reasonable, but the author makes some mistaken assumptions about a couple of things. He isn’t wrong on many facts, but there are some underlying assumptions that are incorrect.

 

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Is Learning To Code Really Essential?

The “Don’t Learn To Code” movement continues to chug along in the background, attempting to counter the “Learn To Code” folks. A recent post, along with a seminal piece on Coding Horror, all express opinions on to why learning to code really isn’t that important, or in some cases may be either inappropriate or even dangerous. A lot of these “don’t learn to code” pieces tend to focus on the technical elements of why coding is harder than you think, why it takes more than a quick weekend course, and lament the state of development tools. But few address a more fundamental question, one posed as a popular argument for learning to code.

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